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Lululemon Cherry Creek Product Update Photos

As of this past week, I’m going to be taking some images for the Lululemon Athletica Cherry Creek store to use in their weekly product update emails.  These are really quick, fun, and sometimes outrageous photos taken somewhere near the store using the store’s own product educators as models.  This week, we are featuring the new cold-weather jackets and wanted to demonstrate some of the features. This isn’t my typical type of portraiture since it is more for advertising use so it is going to be a lot of fun to play around and be creative.  I’ll try to post a few favorites each week. 🙂

Lei is super flexible and we wanted to show off the 4-way stretch of the Escapade Jacket so that resulted in a back bridge over a cool tree:

We thought the best feature of the Pinnacle Jacket was the DWR waterproof coating so we needed to get it wet.  Luckily, there were fountains near by.  This picture is so fun!:

Girl drinking from water hose in Lululemon Pinnacle Jacket

Rachel, who is the manager at Lululemon Cherry Creek, wanted to keep these fun and somewhat outrageous so getting into the fountains and striking a pose fit the bill nicely.:

Girl standing in fountains in Lululemon Pinnacle Jacket
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